Company significantly expands into plant-based products for 2021; with stated goal of plant-based protein and dairy alternative sales if 1 Billion Lbs in next 5-7 years. New vegan brands and products launched, incl. vegan mayonnaise (Hellmann’s) and ice cream (Magnum, Ben & Jerry).

Rated as best option for vegan travelers. VGML options range from vegetable curry with rice to vegan lasagne, and even vegan pancakes. Since the carrier noticed an increased demand for vegan options, it also added a nut-based vegan cheese to some flights.

52 out of 160 employees signed up for a 10-day vegan reset program. Participants reported an average weight loss of 4-6 lbs, decrease in waist circumference by 1-2 inches in average, lower cholesterol of about 40 points in average and other benefits.

Burger Kind launched the Impossible Burger which is now offered in all locations in the US. The company's CEO makes a public commitment to expanding vegan options. A pop-up restaurant in Cologne, Germany was opened that serves vegan options only. Locations in Germany offer vegan burgers, wraps and nuggets.

PR firm forms a new specialty practice for clients in the vegan and plant-based space.

Accenture and SAP Team to Create Recipe for Success, Helping Process Industry Companies Develop and Bring Products to Market More Quickly.

Leadership signs up for 2021 Veganuary.

Active, company-supported vegan employee network based in Germany. Partnering with Sea Shepard. 100 employees attended headquarters event in 2019 which hosted Earthling Ed.

Multi-year initiative, launched in 20?? (TBC), to expand plant-based options in cafeterias nationwide

Greener Diet

Adopts policy in 20xx to eliminate all animal fur products from its stores and website.

Leadership signs up for 2021 Veganuary.

Company announces a leather-free model of the Mini.

Burger Kind launched the Impossible Burger which is now offered in all locations in the US. The company's CEO makes a public commitment to expanding vegan options. A pop-up restaurant in Cologne, Germany was opened that serves vegan options only. Locations in Germany offer vegan burgers, wraps and nuggets.