Vegan Leaders Playbook

How to Start a Vegan Movement in Your Corporate Workplace

Are you frustrated because the company where you work is not more vegan friendly? Do your executives speak so passionate about employee health & wellness – or sustainability, or diversity, or culture of innovation and disruption, and so on – without ever acknowledging the vegan lifestyle? Especially because you know how perfectly the pro-vegan message would fit with all those themes!

Good news. You can see that change happen; in fact you can make that change happen.

People just like you, vegans working in corporate jobs, are bringing awareness into their work environment. They are successfully veganizing their companies right now. What’s their secret?

There is no secret; in fact they are very open about their strategies. We talked to them, and catalogued their “secrets” in the Vegan Leaders Playbook.

The success stories you’ll read about, and the fact they generally followed a basic formula, will show you that you can be next to launch an amazing vegan initiative. Employers are ready to listen to vegan ideas, and they are even grateful in many cases.

A vegan initiative in a corporate setting does takes some finesse and marketing skill as well as self-help hacks taught in top motivational programs. Our Playbook covers it all; it will give you the play-by-play guidance to win the vegan game in your workplace!

What do people think about the Playbook?

Ingo Gerhardt (Spain)Sadie Cable (UK)Lisa Roman (US)Peet Vermeulen (Australia)Judy Scheffel (US)Lindsey Tauber (US)Wendy Liberko (US)

I absolutely love your playbook. I find it extremely well made, researched, written, and overall hugely inspiring.

We were working on launching the UK Suffolk County’s Vegan Staff Network. The Playbook really helped guide us and focus our thoughts at the beginning. Our vegan initiative successfully launched and got amazing media attention. We hope to inspire people at other local authorities or businesses to do something similar.

I can’t thank you enough for this invaluable guide. I’d many times thought about initiating change or starting a plant-based initiative in the workplace and didn’t know where to start. I’m super excited to scour through this material and create a positive vegan movement at my company.

The Playbook was the kick I needed to make a push for a vegan initiative at my company. I had felt disappointed by our company’s communications and initiatives (which always seemed to sidestep vegan solutions). I felt really well guided by the Playbook, and the way it was presented and articulated resonated with me.

This playbook is simply excellent – easy to read, great/practical suggestions, great examples; very powering and motivating. Thank you!

This is an awesome accomplishment- great ideas, great research! I’m inspired. Thanks for all the time and energy, I think it will make a difference.

What a comprehensive, well supported piece of important work! I’m stunned at the breadth and depth of this gift. From my heart, thank you. Anything that came up as a question was answered. The interactive elements and links to further data should satisfy any others.