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Announcements

1,000th member joins Vegan Leaders on LinkedIn. How do we grow?

Darina Bockman Aug 9, 2016 Announcements

1000

On July 31, 2016 we surpassed 1,000 members on LinkedIn! The 1,000th joiner was a Sales professional working at IBM in Kuala Lumpur, Malaysia. What a perfect embodiment of our network’s vision.

When I started this group in October 2014, I had no idea how quickly we would grow. I believed it was important to keep a strong “corporate” identity – because even with so many online vegan community everywhere, we needed something to appeal to the influential (and image-conservative) vegans working in corporate/Fortune 500 management. There are vegans working at Walmart, Chevron, Johnson & Johnson and similar companies. I felt this vegan segment was completely untapped, and it needed a peer network more than anyone.

We are primarily a LinkedIn based group (a good fit given our professional niche) allowing us to have a consolidated member directory, a main communication channel and an active discussion forum. Note that besides our 1,000 LinkedIn members, we know of other vegan corporate leaders who are not on LinkedIn or not actively in our LinkedIn group – our “true” or potential reach is much larger!

networkingHow do we grow? Based on a recent member survey with over 200 responses, most joiners (43%) have found us by searching LinkedIn Groups. The second main source of growth (21%) is our active InMail campaign. We run monthly searches on LinkedIn users with Fortune 500 employers who mention a vegan interest in their profile, and invite these prospects to join our group. Almost as big (20%; and rapidly growing!) source of new members are referrals/direct invitations from the existing members. Lastly, 9% of joiners result from noticing activity in the LinkedIn newsfeed.

Our group provides members an excellent networking platform to connect with vegan colleagues in the similar location or industry. Do you have any networking success stories to share? Did you meet any vegan friends or make new business connections through the Vegan Leaders network? We’ll likely pick some success story testimonials for our new website – yours could be one of them! Contact me via our website or via the LinkedIn group.

What Does Toronto’s “Creed Expansion” Ruling Mean for Vegan Advocacy?

Darina Bockman Apr 30, 2016 Announcements

Vegan Leaders photo
Vegan Leaders (from left): Alan Nemeth, Van Richards, Darina Bockman, Clifton Roberts, Michael Colbruno

Vegan Leaders’ legal and political experts discuss the significance and effectiveness of the Ontario Human Rights Commission ruling. By Darina Bockman, with opinions from Michael Colbruno, Alan Nemeth, Van Richards and Clifton Roberts. This post was originally published in the Animal Charity Evaluators’ blog on March 8, 2016.

Vegan employees can endure serious and frequent hardship in a corporate workplace. We are still expected to attend company functions held at steakhouses. We have to endure coworkers’ jokes and “this-chicken-is-so-tasty” remarks with a professional smile on our face. We are frowned upon for acting “fussy” when work requirements present a conflict with our values. And it can be especially frustrating to see vegan beliefs perceived as a foolish counter-culture rather than the sensible, responsible way of living that it is. The thought of “Doesn’t the vegan lifestyle deserve protection, at least as much as religious rights?” must have occurred to many, especially as the vegan movement gained momentum in the recent years. Indeed, several US court cases explored this issue in the past.

The recent ruling by Toronto’s Ontario Human Rights Commission (OHRC) spurred considerable excitement in the global vegan community as a potential first step of victory against vegan workplace discrimination. In the ruling, Canada’s Human Rights Code expanded its definition of “creed” to include so-called ‘non-religious’ beliefs such as, potentially, ethical veganism. Is this truly a cause for celebration? Four experts from legal, compliance, employee benefit, and political strategy fields discuss the implications of the ruling.

Does this mean vegans are now a protected group in the Canadian workplace?

Alan Nemeth:Not exactly. Keep in mind that the OHRC did not recognize ethical veganism as a protected right. What they did was to reconsider the meaning of the word “creed.” The OHR Code provides, among other things, that citizens are treated equally irrespective of their creeds and that its citizens are protected in the areas of housing, services, employment, contracts, unions and professional associations.

According to the Code, the following characteristics are considered when determining whether a belief system qualifies as a creed: a) Is it a sincerely, freely, and deeply held belief? b) Is it integrally linked to a person’s identity, self-definition, and fulfillment? c) Is it a particular and comprehensive, overarching system of belief that governs one’s conduct and practices? d) Does it address ultimate questions of human existence, including ideas about life, purpose, death, and the existence or non-existence of a Creator and/or a higher or different order of existence? e) Does it have some “nexus” or connection to an organization or community that professes a shared system of belief? So, while it is possible to make an argument that ethical veganism might be protected as a creed under the Code, there has been no such determination at this point.

Is this still a cause for celebration in the vegan community?

Van Richards:I believe yes. Canadians are taking a pragmatic approach to respecting individuals’ rights. The branch of their government that has taken on this challenge is the Ontario Human Rights Commission, which appears to be similar to the Justice Department in the United States. The OHRC’s approach encourages Canadians to respect other people’s values by broadening the understanding of an individual’s creed. Their approach is that if their legal system can recognize the significance of a person’s right to worship whatever they believe essential, then they should acknowledge other beliefs that people hold just as important. And what could be more fundamental and important to some people than what they eat?

Even though this is a change in one providence of a country, talking about it broadens peoples’ awareness everywhere. If a person holds a deep conviction to eating only a plant-based diet, that is their creed. Respect of that belief does not require other people to change the way that they eat. It is only asking for understanding that eating a plant-based diet is something that some people hold close for personal health, religious or ethical reasons. As Ben Kingsley eloquently stated in the movie “Gandhi,” “you’ll find there is room for us all.”

Clifton Roberts:Possibly. Although the Toronto outcome is a very positive step in favor of Canadians who are committed to a vegan lifestyle, metrics measuring the effectiveness of this ruling should be closely monitored. Because there is now both a procedural and substantive component to accommodate creed rights, the stage is set for continued conversation about how the creed is both interpreted and accommodated. The Ontario Human Rights Commission (OHRC) agrees in saying that “the Commission will continue to refine its legal analysis based on legal developments and ongoing research and discussion.”

Can something similar follow in the US? What would be involved?

Alan Nemeth:There have been a few US court cases that explored whether ethical veganism can be protected in the same manner as religious beliefs, with varying results. In a 2002 case, a California appellate court ruled against a vegan hospital employee who faced the withdrawal of an employment offer for refusing an egg-based mumps vaccine, by saying that veganism was not a religious creed, but rather a personal philosophy. In 2013, a case involving a vegan woman in Ohio, who was fired from a hospital for her refusal to take an egg-based flu vaccine, was allowed to go forward when a US District court found that the plaintiff “could subscribe to veganism with a sincerity equating that of traditional religious views.” (The case settled, and the terms of the settlement were not divulged.) In a 2015 case, a vegan Messianic Jew serving a life sentence for a triple murder received a $20,000 settlement from the State of Michigan after stating that his rights were violated when he was denied vegan meals for two years.

As more cases are filed, the possibility exists for courts to broadly establish a precedent for the protection of ethical veganism in the US It is also possible that communities across the US could enact legislation providing for such protection. I suspect such legislation would be accomplished on a more local level, versus a state or national level. In a progressive local community, for example, it would be easier to gather the support and votes necessary to pass a local ordinance protecting the rights of ethical vegans or promoting a plant-based diet.

At a corporate level, more and more companies are adopting sustainability and health policies. Providing vegan options for employees directly impacts the various sustainability and health policies in effect throughout the corporate world.

Is this an effective institutional path to achieve the vegan movement’s goals?

Michael Colbruno:My thought is that demanding the inclusion of vegans under the definition of creed isn’t the most effective tactical approach. I commend the activists in Ontario and support their goal. However the “creed” definition debate contradicts the inclusive coalition style of governing that is endemic to most Canadians. Instead, the focus should be on building a greater coalition around meat-free environments with vegans’ numerous natural allies.

The natural coalition is a huge untapped opportunity. Consider all those who don’t eat meat for ethical reasons, health reasons, environmental concerns, Dharmic Law or other spiritual and principled reasons. Can you imagine the power of a coalition of Hindus who don’t eat beef, Muslims and Jews who don’t eat pork, Buddhists who are strict vegetarians, Jains who are strict vegans, environmentalists and global warming experts, local food movement advocates, health experts and animal ethicists? The vegan movement will grow in strength as it joins with other communities in our fight for a healthier planet, healthier bodies and a more moral and ethical view of how we treat other living beings.

The “creed” debate can create unnecessary resistance and perpetuate the “Us vs. Them” mythology. On the contrary, a coalition approach would demonstrate we’re part of a broader movement of environmental justice, social justice, ethics and belief-based freedom.

Clifton Roberts:As a 2016 Humane Party Presidential Candidate, the major difference I see between the “creed” discussions in Canada and current US efforts regarding veganism is that of focus. While political organizations like the Humane Party focuses on the rights of non-human animals (victims), the creed referenced above shifts the center of the conversation from non-human animals to humans. Moreover, the OHRC states that “creed” is not defined in the Code, nor has it been clearly defined in the case law. Conversely, efforts in the US have commenced to propose constitutional amendments that protect the rights of non-human animals, thereby promoting an organic, non-human animal-centric observance of veganism.

Darina Bockman is a Sr. Finance Director at a global Fortune 500 company, and a founder of Vegan Leaders, a global network of influential Fortune 500 and corporate world vegans.

Michael Colbruno is a long-term veteran of public affairs, media, government relations, legislation and economic strategy, currently serving an Oakland Port Commissioner and partner in the Milo Group of California.

Alan Nemeth is an attorney, law professor and founder of the Vegan Trade Council, the first official trade association for the vegan industry.

Van Richards is an employee benefit consultant, financial advisor and a health/life/retirement blogger based in Houston, TX.

Clifton Roberts is a Sr. Manager, Ethics & Legal Compliance at a Fortune 500 company and US Presidential Candidate, The Humane Party.

Vegan Leaders’ first year achievements

Darina Bockman Nov 1, 2015 Announcements

Happy Anniversary

The Vegan Leaders network was born a year ago (Oct 8, 2014) – based on an idea that there had to be many untapped influential vegans in large corporations, and that it would be great to make them more visible and united.

Speaking from experience, I knew many successful business people and also many vegans – but almost nobody who was both! I felt like I always juggled between the two identities. I wondered how many vegans were out there working in conservative professional environments who also felt isolated or closeted. I thought how powerfully a visible mass of esteemed vegan leaders could change the perception of vegans as “hippies”. Lastly, I imagined how tapping into even 10% of this skill pool could be a quantum leap for the movement’s success.

Here are some highlights, achievements and lessons learned from our smashing first year.

Highlights:

– We brought together 510 vegan leaders in 36 countries and across 90 Fortune companies. Our roster includes many JDs, MBAs, CPAs, engineers, scientists and folks working in highest leadership positions.

– We were the fastest-growing LinkedIn vegan group in 2015.

– We identified 100+ high-profile Fortune 500 vegans on LinkedIn not yet in our network. (Plus there must be thousands outside of LinkedIn.) As part of our growth strategy, we’ll explore ways to engage these potential elite additions.

– More and more LinkedIn users newly mention a vegan interest every week (whom we contact to join if they fit our target audience.)

Achievements:

– I think most importantly, our group activated many untapped vegan influencers not previously connected with other vegans or keeping their lifestyle in the ‘closet’. Many members have found colleagues within their company or location. At least six meetups were organized through our group.

– Launched this website with a rotating featured member gallery and five in-depth Featured Leader interviews.

– Held over 100 discussions in our LinkedIn forum, two of which resulted in popular Featured Stories.

– Were featured in Latest Vegan News.

– Promoted the most successful known veg employee initiative (Vegetarians @ Microsoft) plus prompted a launch of a new IBM initiative.

– Partnered with Vegan Trade Council to match members with project opportunities.

Lessons learned:

– Best way to start a project like this is to – start. I owe this to Simon Knutsson, a vegan leading Swedish intellectual, then Chairman of Animal Charity Evaluators and now researcher with Foundational Research Institute. I mentioned the idea to Simon (after months of pondering over it), admitting I did not know where to begin. He suggested that I “simply create a group on LinkedIn, and invite him and 1 other acquaintance”. This matter-of-fact advice gave me the needed “kick”, and the group was in place a week later.

– While the start is easier than it seems, a network like this requires lots of ongoing work behind the scenes to keep it active. I see many LinkedIn groups that die, because the creator doesn’t nurture the group. The reality is, corporate professionals have other social networks and very busy lives, and their interest in Vegan Leaders can’t be taken for granted! I am happy to report that we have an official executive team to run the group together – the team page will be added on the website soon.

Let’s celebrate all who came forward as vegan champions in the corporate world, making the movement stronger. Super big props to those who joined the Vegan Leaders network when it was really small, and to star contributors who regularly post and comment in the forum! Our second year will bring lots of exciting additions to make the network even more valuable. Thanks!

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